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Branding the
American
Manufacturer
Historically, you relied on
your Original Equipment
Manufacturers (OEM), your
distributors, your independent
sales reps, or
your retailers to build
demand for your
production.
By doing so you gave away
your power, linking your
production to the customer
though
others.
After all your
old job was to
focus on Quality,
Price and Delivery.
Isn't that
correct?
You are THE BEST
process experts in the World!
You must talk directly to your
customer.
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That's why we
believe in telling the World
how to find you. The American
consumer is going to help
you succeed.
With
traditional distribution
channels in a state of
flux, it's up to you
to generate your
sales.
You have two
choices:
cash out,
or build a relationship
with
your customer.
Use the
Capital of
Know-how™ to
link your production
to
your consumer.
Whether you are B2B or B2C, the
process works the
same.
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Mary Kaye Denning is a
specialist in the customer
experience and the new product
development that
results.
As a sales facilitator, she
envisions playing a role in the
revival of American
manufacturing by implementing a
marketing process improvement
that reconnects American
manufacturing with the voice of
her customer.
Prior to moving to Cleveland
in 2006 to be on the front line
of American manufacturing, she
co-founded ID Brands in New
York City serving as Vice
President of Marketing.
Mary Kaye's secret sauce is
leading ad hoc teams of
professionals to identify and
promote emerging brands while
feeding healthy obsolescence.
In other words, think pink! and
start building relationships
that satisfy your customer.
Denning successfully
positions her clients at the
top of their industry as is
evidenced by their cameos on
Madison Avenue, Park Avenue,
The Oprah Show, Late Night with
Conan O’Brien, VH1, Fox News,
New York Magazine, Le Figaro
and some many other leading
media outlets.
Prior to ID
Brands, Mary Kaye was an
Executive Vice President, and
Store Manager for Bernardaud
New York, Inc. the USA
subsidiary of the world’s
oldest and largest porcelain
dinnerware manufacturer,
Limoges. There she added the
skill of building marketing
alliance partners — Hermes,
Remy Martin, Jim Henson
Productions and others. Her joy
was inspiring and overseeing
the construction and expansion
of the company at 499 Park
Avenue.
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BERNARDAUD
Limoges,
since
1863
Paris,
since
1989
New
York,
since
1990
Today
available
worldwide
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Denning has
designed thousands of
custom-made products. Among
those she adored were those
made for Gianni Versace, Lady
Astor, Pamela Harriman, Ann Cox
Chambers, John Heinz, Carol
Matthau, Lady Ona Chapin,
Gloria Vanderbilt, HM,
Beatrice, the Queen of Holland,
the US Ambassador of Israel,
the President of the United
States and Mrs. Reagan, Bill
Gates and
others.
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Brand
Culture
Design
2000 — 500
wholesale
opportunities
2008
—25,000
wholesale
opportunities
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As a junior executive, she
landed an all-encompassing
challenge at Helene Arpels,
Inc. where she conquered
learning Italian and revamping
the services offer to include
custom-fitted high-end
footwear, handbags, and
knitwear.
Mary Kaye is a
graduate of the University of
North Carolina, Kenan Flager
School of Business in Chapel
Hill earning a BS in Business
Administration.
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The Capital of
Know-how™_mainhdpanel.gif "Cleveland OH the capital of know-how(tm)")
